Sportswear large Adidas this week launched an unbiased investigation into allegations of misconduct in opposition to US rapper and dressmaker Kanye West, together with allegations of lewd conduct at firm conferences.
In a Rolling Stone article revealed on Tuesday, affidavits by unidentified Yeezy and Adidas staff allege that the musician, who has modified her title to E, confirmed intimate pictures of her ex-wife Kim Kardashian throughout a job interview. , and his “problematic conduct” hasn’t gone unnoticed by Adidas executives.
The letter, obtained by Adidas, contains claims by staff that Adidas has “turned off its ethical compass” and failed to guard staff from “years of verbal abuse, vulgar insults and bullying assaults.”
Adidas stated in an announcement on Thursday that it was “not clear right now whether or not the allegations contained within the nameless letter are true” however that it was taking the claims “very significantly” and had “determined to launch an instantaneous unbiased investigation into the matter”. treatment the grievance”.
The sportswear model initially stated it will not “focus on the non-public conversations, particulars or occasions that led to the choice to finish the adidas Yeezy partnership,” however “has been and continues to be.”[d] Proactively focus on with our workers the occasions that led to the choice to finish our partnership.”
In an incident in 2017, Ye yelled at a senior feminine member of the design crew that Yeezy sneakers had been substandard. West checked out his toes, and searching up at his workman, stated: “I would like you to make me a pair of sneakers that I can endure in.”
Analysts estimate that the Yeezy partnership accounts for 7 p.c of the group’s income. Adidas stated it expects the lack of Yeezy to chop its anticipated revenue in half this yr. It isn’t but identified whether or not Adidas will promote its personal fashions with out the Yeezy brand.
Union Funding, one in all Adidas’ largest shareholders, determined to launch an investigation after demanding particulars about what occurred. Final month, Adidas terminated its licensing and design settlement with Ye after he made anti-Semitic threats.
Jeanne Werning, head of ESG asset markets and administration at Union Funding, which owns 1% of Adidas, advised the Monetary Occasions: “Adidas must make clear when administration and the supervisory board had been first knowledgeable of the interior allegations.”