This season’s Tremendous Bowl halftime present could have a brand new sponsor.
The Nationwide Soccer League introduced Thursday that Apple Music is the brand new Tremendous Bowl Halftime Present accomplice.
The multi-year partnership kicks off at Tremendous Bowl LVII on Sunday, February 12, 2023 in Glendale, Arizona.
“We’re excited to welcome Apple Music to the NFL household as a brand new accomplice for the Tremendous Bowl Halftime Present,” stated Nana-Yaw Asamoah, NFL Vice President of Companion Technique. “We could not consider a greater accomplice for the world’s most-watched music occasion than Apple Music, a service that entertains, conjures up and motivates thousands and thousands of individuals all over the world by means of the intersection of music and know-how.”
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For extra data and sneak peeks in regards to the Apple Music Tremendous Bowl Halftime Present, comply with @AppleMusic on TikTok, Instagram, and Twitter.
“Music and sports activities maintain a particular place in our hearts, so we’re thrilled that Apple Music will likely be a part of the most important stage for music and soccer,” stated Oliver Schusser, vp of Apple Music and Beats at Apple. “We stay up for extra nice performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”
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Greater than 120 million viewers watched the Tremendous Bowl LVI halftime present earlier this 12 months, that includes high musicians resembling Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
Pepsi has been the present’s halftime sponsor for the previous decade and introduced in Might that it could not be returning as a sponsor, in keeping with Selection .
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Previous Tremendous Bowl halftime performances have included The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Girl Gaga, Katy Perry, Bruno Mars, Prince, Madonna and extra.